Video content is the new king. There is compelling evidence that shows how impactful video is as a marketing medium. Whether through YouTube videos, TikTok content, or professional branded video production, employing video for your business marketing is one way to guarantee more reach for your business. Therefore, it’s time to start scouting out a video production company with services aligned with your needs to maximize your investment.

This guide helps you navigate the process of selecting the right video production company.

Why Hire a Video Production Company

Before anything else, let’s explore the benefits of hiring a video production company. A common question business owners might ask is why hire when they can DIY their video production.

The clear benefit of hiring a video production company is access to video equipment and tools. If this is your first time trying video production, you must acquire the necessary tools to shoot and edit your video. That would entail a significant expense on your part, which can be burdensome if you’re a small business. On the other hand, hiring a video production company gives you more flexibility with your budget. Some companies offer various packages that differ in pricing, which you could choose from based on your needs and budget.

Quality is another reason to hire a video production company versus doing it yourself. Let’s say you could use your smartphone to shoot videos for your business or employ free editing tools. Even if you can access the tools for free, you don’t have the same level of professional expertise as video experts. The quality won’t be the same, and you won’t achieve the goals you’ve set out for doing video production in the first place.

Lastly, time is a critical factor. If you hire a video production company, all you need to do is show up for the shoot, and they can take care of the rest. The post-video production process is more time-consuming, depending on the extent of your video production needs. If you were to do this by yourself, it would take up valuable time that you could use to manage the core aspects of your business instead. You would be more productive if you let the professionals handle this. 

Choosing the Right Video Production Company

Now that you understand why hiring a video production company is more beneficial than going DIY, it’s time to navigate the selection process. 

1. Frame your research.

When you don’t know how and where to begin, choosing from the vast options of available video production companies can be overwhelming. Therefore, you should frame your search to narrow down your list.

For example, you may be seeking a video production company specializing in quick and small-scale videos for your business’s social media content. More companies are doing this nowadays, so you can leverage the technical savvy of video professionals to create compelling and creative videos for your business.

On the other hand, you can choose a full-service video production company if you need to create full-range marketing or branding videos.

Understanding the purpose of your video is essential to finding the right video production company.

2. Create a List of Requirements

Once you know what type of video you want, you can create a technical list of requirements. This is essential so you can quickly refer to it when comparing your options.

For example, you are looking for a specific branding or video style. Please take note of that when comparing various companies and their video portfolio. You should match your desired video style to the style of the video company to achieve your deliverables. You would be disappointed if you hired a particular video production company to create videos entirely out of their expertise. Hence, you should study their style and see if it aligns with your desire.

3. Check their Portfolio.

This step continues with what was mentioned earlier: You must study the style and capabilities  of the video production company before hiring them. Know their techniques and the type of videos they make. Looking at their sample videos helps you better grasp their storytelling and video editing techniques, especially overall aesthetics.

4. Assess Their Team Expertise

Every member of a video production company has something unique to offer to the team. Therefore, it’s essential to evaluate the expertise of each team member to assess the breadth of their capabilities. For example, you want to incorporate animations into your video, so check if they have animators on their team. Thus, it would be a good idea to investigate if they are willing to take on your project and if they can show you samples of similar works from the past. 

Be open to possibilities and explore how creative the team can be in interpreting your vision.

5. Consider Their Process

Aside from evaluating the individual expertise of the team, you should also study their creative process. The process will provide valuable insights into the dedication of the team to their craft, which will show in their final output. The level of detail they put into the creative process reflects their commitment to providing the best possible outcome. 

6. Gather Quotes

What good would the services be of a video production company if you cannot afford to hire them? Consider your budget and gather quotes from various companies. It will give you an idea of the prevailing price point for these services and align it with your budget. Considering your other needs, you can decide the best option within your price range. 

When planning your budget, leave room for unexpected costs that might arise during the video production. However, professional companies will do their best to work within your budget if it is within their capabilities. 

With the right video production company to help you, you can increase engagement, guide customers in their buying journey, or drive sales. Whatever your goal is, the right video partner will help your business get there.